How do people get inspired by a company? Well, it is nothing less than a slogan. A slogan is a phrase that connects common people with the company. The phrase used as a slogan of a company makes the customer relate to them. What is the slogan of Starbucks? Does it have a slogan? Give your time to read the whole article to know each and everything about Starbucks’ slogan.
Starbucks Slogan
It is interesting as well as shocking that Starbucks does not have a slogan for itself officially. They have an official logo of a white mermaid that symbolizes freshness and growth. They also have a mission statement that says that their will is to nurture people and spread the idea of loving coffee. They moreover have various taglines and keep changing them according to the seasons and situations. But unfortunately, they never gave a thought to having such a slogan for the company.
Why does Starbucks not have a Slogan?
The slogan reminds you about the company. It helps people to remember the company not by name but by the slogan itself. A Slogan is something that comes directly to your mind when you think of a company. You sometimes may forget the logo but the slogan remains in your thoughts. The interesting thing is when you think of a brand name it is not necessarily the logo that will pop into your head, it is the slogan. Slogans give a strong and deep memo to the customers and audience of the company just by a few simple words.
Then why does Starbucks not have a slogan? Does Starbucks not feel the need of being famous and loved by their customers even more? Well, this question could be as simple as that. Starbucks is a worldwide famous company and is identified by the green mermaid logo. It means that Starbucks is already a famous brand and it does not need a slogan to be famous and inspire people. If a person has never visited Starbucks in his whole life, he will still know the logo of Starbucks because of its popularity. Hence, They do not have a slogan and do not even intend to create one. They are already blessed with so many people who love them.
What should be the slogan of Starbucks?
Slogans are strong phrases used as tools to glorify branding. People have used taglines for their brands for hundreds of years and still are using them. The continual use of slogans clarifies that they are powerful enough to make a move. Slogans succeed when they are easy, simple, relatable, catchy, and memorable. In a Slogan, instead of talking about the product, they talk about the way the product makes people feel. So, Starbucks Slogan should be something like this, “Coffee is something that brings out the inner you”.
Does Starbucks have a Tagline?
I’m lovin’ it, Think Different, Just do it. These are some popular taglines that we are aware of from different brands that are famous. Taglines are something that keeps going in our minds after we hear them for one. Taglines last in our memories for a long time because they are catchy. Yes, Starbucks does not have an official slogan, but do they have a tagline? The answer to this question is, Yes! They have multiple taglines and they also keep changing them according to seasons and holidays. Here are some of them mentioned below:-
Share joy. Double the YOU. Starbucks or nothing.
Conclusion
In conclusion, Currently, Starbucks does not have a slogan. Starbucks does not even need it because of its massive popularity. But if Starbucks will have a slogan, it would be something that will make people connect with the brand and relate to it nicely.
Is it necessary to have a slogan?
Yes, If you are planning to attract more audience then, it is a must to have a slogan.
Should Starbucks create a slogan?
Well, it is upon the company if they want to create one or not. But they do not need a slogan because they are already worldwide popular and have infinite numbers of people who love them.
Is Starbucks planning to have a slogan?
No, they are not planning to have a slogan right now.
