Abercrombie is a retail chain famous for its causal and personal wear items. On June 4, 1982, it was initially founded in New York City by David T. Abercrombie. It has over eight hundred and fifty-four stores worldwide and around forty-four thousand employees. This company’s many subsidiaries are Abercrombie kids, Hollister Company, and Gilly Hicks.
Like many other brands, Abercrombie is maintaining its reputation and growing more and more every day. But not everyone can buy from Abercrombie. In addition, the products they sell can be a bit pricey. This article will tell you all about stores like Abercrombie and help you with what you are looking for.
Stores Like Abercrombie
The current headquarters of Abercrombie is in Ohio, United States. The current Target audience of Abercrombie is the younger population above 21 years of age.
The current CEO of Abercrombie is Fran Horowitz. Although the brand portrays its image of its products being available for every working class, they are a bit pricey. It isn’t just their high-quality casual wear items but also their trendy and cool fashion inspirations. Some might not prefer spending their money that way or are just looking for new clothes and trends to try.
So, the following are some stores like Abercrombie:
American Eagle Outfitters
American eagle outfitters, popularly known as American Eagle, is a lifestyle manufacturing company and has a growing popularity. It was founded in 1977 and is currently headquartered in Pittsburgh, United States. American Eagle Outfitters has a total of a thousand and seventy-eight stores all across the world. It is owned and founded by Retail Ventures, them being its parent company.
American eagle follows the concept of quantity over quality. But that doesn’t mean their quality is not good, they sell their items at an affordable price. The target audience for American Eagle Outfitters is from the age group of fifteen to twenty-five years of age. They manufacture and sell all kinds of items for that age group, for instance, kid’s wear, fashion clothes, personal care items, and even swimming wear.
They follow various kinds of promotion strategies. That includes advertising through social media, magazines, and TV Commercials. They use both female and male models for their advertising, portraying that their products are made for the purpose and use of all genders. Them having stores all over the world also helps.
Their services have proved to be satisfactory to the customers and have thus helped them earn goodwill among all.
H&M
Hennes & Mauritz, more commonly famous as H&M, is known and widespread for its clothing items. It was founded in 1947 in Sweden by Erling Persson. It is currently headquartered in Stockholm and has over five thousand and seventy-seven stores in all parts of the world. It is the second-largest clothing company.
Even though their target audience right now is all age groups and all genders, it only focused and maimed in women’s clothing. Advancement in time led to their advancement. After all, one must keep changing with time. Only the fittest survive. Its motto is to sell high-quality fashion apparel at affordable prices. They work both offline and online.
They’ve applied various promotion strategies to gain their popularity and public trust. They advertise through billboards, TV commercials, and the internet. They have even collaborated with various famous supermodels for the same.
Their products are cheap compared to other brands, the secret being their voluptuous production of items at once, which is cost-efficient. Their large production with low input cost turned out to be highly beneficial for them.
Forever 21
Forever 21 is a growing private fashion company in America. It was founded on April 16, 1984, in Los Angeles by Do Won Chang and Jim sook Chang. It has been prevalent ever since. It has its headquarters in Los Angeles, located in the United States of America. Forever 21 owns almost six hundred and twenty-three stores all over the world.
It was earlier called Fashion 21 and later changed its name to Forever 21. It was named Forever 21 because the founder considered twenty-one to be the most enviable age in a person’s life. Like H&M Forever 21 was originally designed only for women but now it sells all kinds of clothing and personal care items. Its target audience is still women though. It aims on bringing out trendy fashion items at low prices.
Talking about their marketing and advertising strategy, they use social media and the internet to the fullest. It makes the possible customers aware of their brand, which also points out their amazing fan following. They also work with prominent supermodels, which helps in making the brand more widespread.
The one thing about Forever 21 is that they’re a great collaborator. They have collaborated with a number of companies. This strategy works both ways for both parties and also benefits Forever 21.
GAP
Gap Inc. is another leading clothing retail company. It serves the motive of changing the world. They offer good quality products at affordable prices. Gap doesn’t focus on selling expensive products and doesn’t have that many stores compared to the companies mentioned above. One interesting thing about this brand that led to its discovery is that its founder Fisher could not find his jeans.
And what’s more interesting is that he opened his own Jean brand after this. Does that not sound cool? It was founded fifty-two years ago on August 21, 1969, and is headquartered in San Francisco which is a state in the United States of America. Gap Inc. has six subsidiaries in total, namely GAP, Old Navy, Banana Republic, Athleta, Hill City, and Intermix.
Their target and the ideal audience is both male and female, from the age of sixteen to twenty-five. Their products reflect affordable prices, one which everyone could buy. They eliminate their competitors by providing good quality products at affordable prices. The marketing strategy used by GAP Inc is print, social media, and magazines. They operate both online and offline, making them very effective.
Zara
Zara is a Spain-based fast fashion, clothing company. It is famous worldwide for its wide variety and trendy fashion clothes. It was discovered forty-seven years ago in Spain. Like Forever 21, it was named Zorba and later renamed Zara after there was a bar with the same name. The name Zorba was inspired by the movie Zorba the Greek.
It was founded by Amancio Ortega and Rosalia Mera and its current headquarters reside in Spain. It has over two thousand two hundred and seventy stores all over the world.
Zara lags in web marketing but it does focus more on social display and offline stores. Special and close attention is paid to offline stores. Employees are made to wear Zara work clothes on workdays and always the in-store are minutely and scrupulously. They are designed to attract and comfort customers. They work on selling good quality goods at low prices. That seems to work, doesn’t it?
Why Not Abercrombie?
There are a variety of reasons why some users don’t like Abercrombie and prefer not to use it. They can be:
Their products can be a bit overpriced and have only the rich and popular as their target audience. That isn’t an effective promotion strategy for Abercrombie. Some claim the t-shirts and designs they make to be racist and not much up to the mark. Given the popularity, they should maintain a certain standard. The rest just comes down to the preference and the target audience. We cannot please everyone after all. It all just comes down to personal preference and what one’s interest is.
Conclusion
Even though Abercrombie is popular and has high fashion clothes, it can be said that they aren’t for everyone. Be it because of their high price or just one’s personal choice. Whatever the answer is, this article was all about the stores which are similar to Abercrombie or even a completion sometimes. Abercrombie will continue to serve their fans and the audience.
- How Many Stores Does Abercrombie Have?
Abercrombie owns and operates over eight hundred and sixty stores all over the world. Its popularity is consistently growing.
- What Does Abercrombie Do With Unsold Goods?
Abercrombie is partnered with World Vision since 2013. It is a charity organization. They donate with the view of helping people as much as they possibly can. It works both ways, it’s good for both the company and the contribution to social service.
- Do I Need To Have A Forever 21 Account To Purchase From There?
Yes, you need to have a forever 21 account to make a purchase. You cannot shop without an account. It is super easy to make an account, you just sign into forever21. with the help of your email and password, and bam, there you go!
- What Is The Difference Between Gap Inc And Gap?
The difference between the two is that the gap is a subsidiary of Gap inc.
